Yukyuks approached our creative team with a challenge : to create an advertising campaign during the holiday season in order to boost sales. Traditionally during this time of year, club attendance is higher but Yukyuks wanted a concise option for family and friends during a time where there are many options.
What we did was create a bold eye-catching statement intended to stop you in your tracks. The campaign stretched across many mediums including a coordinated digital campaign across Canada.