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The Pointer

Laravel Web Design and Development

Custom platform design and development for a local Canadian news website, using the Laravel PHP framework

The Pointer Brampton is the first iteration of a group of  subscription based online news websites that will have a focus on smaller cities in Ontario that the Toronto based publications tend to glaze over.

The Pointer is a publication that  has a strong commitment to share news stories for a small fee, without advertisements. The idea is for a clean platform with no bias, influence and a strong focus on just the facts.

They approached us with a multi-phased plan to expand The Pointer into local news marketplace cities within Ontario. The result is a simple, yet dynamic custom Laravel solution with a focus on expansion, custom features and data integration.

With a simple administration area, editors are able to easily add stories, categories, bylines, excerpts and cropped photos that are accessible in all platforms across mobile, tablet and desktop devices.



Subscription news system

We incorporated a subscription management platform into the Pointer website, that collects monthly subscription fees from users and keeps the website content clean and advertisement free.

This system restricts the news behind a traditional “paywall” platform that allows full access to all articles after paying a small fee. The subscription system also includes an email notification for all new articles that are posted to notify users when new content is available.