St. Michael’s hospital approached us to develop a web based resource to raise awareness for people who have witnessed someone who has suffered a cardiac arrest. The project included ground-up brand / logo design as well as a method through which end-users could share their stories, contribute to the national dialogue and gain a better understanding of cardiac arrest.
One of the main challenges with this project was to intuitively integrate the content, research and shared stories throughout the site without making it too sparse or too condensed. Being able to easily find what your looking for and navigate through each page was a challenge, which we overcame by maintaining a negative space balance throughout the site.
