St. Michael’s Hospital

Website to raise awareness for people who have witnessed someone having a cardiac arrest

St. Michael's hospital approached us to develop a web based resource to raise awareness for people who have witnessed someone who has suffered a cardiac arrest. The project included ground-up brand / logo design as well as a method through which end-users could share their stories, contribute to the national dialogue and gain a better understanding of cardiac arrest. One of the main challenges with this project was to intuitively integrate the content, research and shared stories throughout the site without making it too sparse or too condensed. Being able to easily find what your looking for and navigate through each page was a challenge, which we overcame by maintaining a negative space balance throughout the site.

Branding the initiative

St. Michaels wanted an identifiable logo / brand for this initiative that was separate from the main St. Michael's brand. The logo would be carried through the different communication objectives across Canada, including lectures, trade shows, information sessions and awareness campaigns. We offered several brand directions for St. Michael's designed through extensive collaborative brainstorming sessions. Ultimately we settled on a logo that incorporated the brand message in a simple yet effective way.

Branding & Visual Identity

For Toronto businesses expanding into new markets or refreshing an outdated image, we create complete corporate brand identities.

Deliverables include digital logo suites, color palettes tuned for web accessibility, typography guidelines, and digital brand collateral that establish authority across all channels.

Custom Web Design

We design bespoke, responsive user interfaces from scratch in Figma—never relying on off-the-shelf templates or generic themes.

Our team develops scalable design systems, typography hierarchies, and mobile-first layouts tested across modern devices to deliver seamless user experiences for Toronto consumers and B2B buyers.

Custom WordPress Development

Shift8 specializes in lightweight, enterprise WordPress engineering. We build handcrafted themes and custom Gutenberg blocks with zero bloated page builders (no Elementor or Divi).

Our code follows modern PHP standards, strict security hardening, and clean API integrations with platforms like Salesforce, HubSpot, and custom REST endpoints.

Strategy & UX Planning

Every high-performing project starts with structured discovery. We run stakeholder workshops, competitor audits, user persona mapping, and conversion architecture before designing.

We build low-fidelity Figma wireframes and conversion pathways tailored to Toronto buyer journeys, ensuring your sitemap and content structure align with organic search and lead generation goals.