St. Michael’s Hospital

Website to raise awareness for people who have witnessed someone having a cardiac arrest

St. Michael's hospital approached us to develop a web based resource to raise awareness for people who have witnessed someone who has suffered a cardiac arrest. The project included ground-up brand / logo design as well as a method through which end-users could share their stories, contribute to the national dialogue and gain a better understanding of cardiac arrest. One of the main challenges with this project was to intuitively integrate the content, research and shared stories throughout the site without making it too sparse or too condensed. Being able to easily find what your looking for and navigate through each page was a challenge, which we overcame by maintaining a negative space balance throughout the site.

Branding the initiative

St. Michaels wanted an identifiable logo / brand for this initiative that was separate from the main St. Michael's brand. The logo would be carried through the different communication objectives across Canada, including lectures, trade shows, information sessions and awareness campaigns. We offered several brand directions for St. Michael's designed through extensive collaborative brainstorming sessions. Ultimately we settled on a logo that incorporated the brand message in a simple yet effective way.

Branding

At Shift8 we are passionate about crafting compelling logos and brand identities for businesses of all sizes.

We work closely with you to create a brand package that accurately reflects your unique identity and resonates with your target audience. Using timeless design principles, we ensure your brand’s message is consistent and impactful across all media and marketing strategies.

Let us help you establish a strong and memorable brand identity that sets you apart in the competitive Toronto market.

Design

Shift8 provides high quality Web Design services to businesses in and around Toronto. We strive to provide a complete end-to-end design service to satisfy your unique web design needs and requirements.

We will be there every step of the way from the initial planning phase, to wireframe and mockups, to the project deployment and management until the completion and launch of your project including post launch maintenance and revisions.

Web Development

Each project we encounter, large or small, typically will have custom requirements. Through analysis, due diligence and research we will formulate a concise development strategy where the appropriate technology, CMS or framework will be chosen that best suits the unique requirements from timeline to budget to integration and functionality.

We will work with you to develop a concise development plan. We can custom develop on top of an existing CMS or roll out a web framework from scratch.

Strategy

We offer strategic planning and consultation services for everything from developing a project roadmap to establishing milestones through collaborative continuous improvement. We will work with you to identify all the needs, requirements, deadlines and expectations, to ensure the path to project completion is prudent and predictable.

We use industry standard techniques and best practices to manage our projects from start to finish.