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Fulton Umbrellas

Custom E-Commerce Webiste Using WooCommerce

We created a beautiful custom e-commerce website for Fulton Umbrellas.

Established in London 1956, Fulton Umbrellas is the UK’s and Canada’s largest supplier of umbrellas and one of the worlds premier umbrella brands, with an official endorsement by the British Royal Family.

Fulton Umbrellas approached us to create a website with a focus on sales within the Canadian market. Fulton carries a broad range of umbrellas, with folding and walking umbrellas that are available in manual and automatic. Fulton has products for men, women and children that are available in a huge selection of patterns and colours.

Showcasing the beautifully made and high quality products in an engaging way required us to balance lifestyle and product photography to ensure an engaging and effective user experience.


Product Filtration & French Translation

The Fulton Umbrellas website has such a wide product range, there was a need for a system that would filter the products to allow for any user to easily find the products that they are looking for. This system allows users to locate the products that have been discounted as well as different sizing, price and feature set requirements to filter.

Additionally, one of the requirements for the site was to have a full French translation of all content. We implemented a multi-lingual system to accommodate the French translation and seamlessly integrated it into the site.