Fulton Umbrellas

We created a beautiful custom e-commerce website for Fulton Umbrellas.

Established in London 1956, Fulton Umbrellas is the UK’s and Canada’s largest supplier of umbrellas and one of the worlds premier umbrella brands, with an official endorsement by the British Royal Family. Fulton Umbrellas approached us to create a website with a focus on sales within the Canadian market. Fulton carries a broad range of umbrellas, with folding and walking umbrellas that are available in manual and automatic. Fulton has products for men, women and children that are available in a huge selection of patterns and colours. Showcasing the beautifully made and high quality products in an engaging way required us to balance lifestyle and product photography to ensure an engaging and effective user experience.

Product Filtration & French Translation

The Fulton Umbrellas website has such a wide product range, there was a need for a system that would filter the products to allow for any user to easily find the products that they are looking for. This system allows users to locate the products that have been discounted as well as different sizing, price and feature set requirements to filter. Additionally, one of the requirements for the site was to have a full French translation of all content. We implemented a multi-lingual system to accommodate the French translation and seamlessly integrated it into the site.

Custom Web Design

We design bespoke, responsive user interfaces from scratch in Figma—never relying on off-the-shelf templates or generic themes.

Our team develops scalable design systems, typography hierarchies, and mobile-first layouts tested across modern devices to deliver seamless user experiences for Toronto consumers and B2B buyers.

E-Commerce Solutions (WooCommerce & Shopify)

We engineer secure, scalable online stores built on WooCommerce and Shopify tailored for Canadian and international commerce.

From custom checkout UX and payment gateway integrations (Stripe, Moneris) to automated ERP, CRM, and inventory synchronization, we optimize every touchpoint for mobile conversion and speed.

Strategy & UX Planning

Every high-performing project starts with structured discovery. We run stakeholder workshops, competitor audits, user persona mapping, and conversion architecture before designing.

We build low-fidelity Figma wireframes and conversion pathways tailored to Toronto buyer journeys, ensuring your sitemap and content structure align with organic search and lead generation goals.

Enterprise Web Development & Technology

When organizations require complex web applications, client portals, or custom software, we develop scalable architectures using Laravel, React, Next.js, and Python.

Backed by SOC 2 Type II controls and secure CI/CD deployment pipelines, we collaborate seamlessly with in-house IT and enterprise procurement teams.

Responsive

Developing a website that is responsive is no longer a new requirement, its mandatory. We use industry standard tools and best practices to incorporate framework and scaffolding to ensure your website responds on the many different screen widths across many different mobile and tablet devices.

Gone are the days of a “mobile only” website. We will design your site for desktop, mobile, tablet, portrait and landscape viewing. And it will be beautiful!

Custom WordPress Development

Shift8 specializes in lightweight, enterprise WordPress engineering. We build handcrafted themes and custom Gutenberg blocks with zero bloated page builders (no Elementor or Divi).

Our code follows modern PHP standards, strict security hardening, and clean API integrations with platforms like Salesforce, HubSpot, and custom REST endpoints.