Fran’s Restaurant

New web design with custom illustration, secondary branding and menu flyout system for Fran's Restaurant

Fran’s approached us with a challenge : all of their content was hosted on a proprietary content management system and they wanted to migrate to WordPress with a brand new ground up designed website.

Fran’s restaurant has been a Toronto institution since 1940, and we took the challenge very seriously. We wanted to include a beautiful illustration of their flagship location (Yonge / College) as the first captivating image that visitors see when they arrive at the site.

We kept the site simple, clean and easy to navigate. The client was very pleased with the result and is excited to leverage the website in future marketing efforts.

Branding & Graphic Design

We created completely new branding for a second tier bar / eatery on the second floor of Fran’s College & Yonge location called “Upper Deck”.

The Upper Deck @ Fran’s Restaurant offers diner-style breakfasts, casual eats and a $5 snack menu with a rooftop patio. What we did was incorporate the colors as well as the bold look & feel of the Fran’s primary branding identity and created a simple retro brand identity that is applicable across many functions.

At Shift8, we cater to all sorts of businesses in and around Toronto from small, medium, large and enterprise projects. We are comfortable adapting to your existing processes and try our best to compliment communication and collaboration to the point where every step of the way is as efficient as possible.

Our projects are typically broken into 5 or 6 key “milestones” which focus heavily on the design collaboration in the early stages. We mock-up any interactive or unique page within your new website so that you get a clear picture of exactly how your design vision will be translated into a functional website.

Using tools like Basecamp and Redpen, we try to make the process simple yet fun and effective. We will revise your vision as many times as necessary until you are 100% happy, before moving to the functional, content integration and development phases of the project.

For the projects that are more development heavy, we make sure a considerable amount of effort is spent in the preliminary stages of project planning. We strongly believe that full transparency with a project development plan ensures that expectations are met on both sides between us and the client. We want to ensure that the project is broken into intelligent phases with accurate budgetary and timeline breakdowns.

Approved design mock-ups get translated into a browse-ready project site where we revise again and again until you are satisfied. Client satisfaction is our lifeblood and main motivation. We aren’t happy until you are.

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