Chuck’s Roadhouse Bar & Grill

Chuck's Road House is a popular steak house chain with locations all over Ontario. We were approached to create a brand new custom website for the entire franchise.

We were very excited at the prospect of designing a brand new website for the folks at Chuck’s Roadhouse for all locations across Ontario. Their existing website was out-of-date and was no longer able to grow with the modern needs of a thriving franchise based restaurant chain.

Through heavy collaborating and brainstorming with the client, we settled on a design strategy that would focus on the strong rustic identity that Chuck’s had developed, but also keep the website bright and fresh. Additionally, there was also a major focus on food and beverage, with large scale food photography and video implemented throughout the website to tantalize visitors.

When the website launched, the client was very happy with the new look and feel as well as the additional tools we were able to put in place to centralize their social marketing, customer communication and ultimately grow their brand to new levels.

Manage locations

The people at Chuck’s Roadhouse have big plans to expand their brand, marketplace and ultimately franchised locations throughout Ontario. As a result, we developed a custom system to manage their locations within WordPress.

The ability to assign specific promotions such as drink specials to individual locations was lauded as a feature that was sorely needed on a marketing level. Adding a new location is now as simple as entering the address, name of the location and any specials or promotions that the particular location has to offer.

At Shift8, we cater to all sorts of businesses in and around Toronto from small, medium, large and enterprise projects. We are comfortable adapting to your existing processes and try our best to compliment communication and collaboration to the point where every step of the way is as efficient as possible.

Our projects are typically broken into 5 or 6 key “milestones” which focus heavily on the design collaboration in the early stages. We mock-up any interactive or unique page within your new website so that you get a clear picture of exactly how your design vision will be translated into a functional website.

Using tools like Basecamp and Redpen, we try to make the process simple yet fun and effective. We will revise your vision as many times as necessary until you are 100% happy, before moving to the functional, content integration and development phases of the project.

For the projects that are more development heavy, we make sure a considerable amount of effort is spent in the preliminary stages of project planning. We strongly believe that full transparency with a project development plan ensures that expectations are met on both sides between us and the client. We want to ensure that the project is broken into intelligent phases with accurate budgetary and timeline breakdowns.

Approved design mock-ups get translated into a browse-ready project site where we revise again and again until you are satisfied. Client satisfaction is our lifeblood and main motivation. We aren’t happy until you are.

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