Ablii

Custom webdesign for Ablii, a Toronto based startup web application that allows for fast and easy transfer of money between users or businesses.

Business payments for busy people. Ablii allows users to send, request and accept money transfers. We worked with Ablii to build a ground up website to feature their brand new product. We also helped them choose fonts and a colour scheme for branding purposes. With a complementary creative team on both sides, we worked to synchronize the creative vision. The main challenge was balancing an easy and clean design with a significant amount of information, case studies and illustration. The end result is a balanced, easy to navigate website that does not overwhelm the end user.

Brand Story and Custom Illustration

One of the main challenges was the stigma of bank transfers being challenging and obfuscated by a slow responding banking system. We worked with Ablii to create customized illustration that help to tell ther brand story, which included an illustrative and informative overview of how the process works with Ablii's product. The result is a user experience that accommodates end users with any level of experience. The process becomes easy to understand and harmonizes any bottleneck of understanding that showcases a convenient and attractive payment product.

Branding & Visual Identity

For Toronto businesses expanding into new markets or refreshing an outdated image, we create complete corporate brand identities.

Deliverables include digital logo suites, color palettes tuned for web accessibility, typography guidelines, and digital brand collateral that establish authority across all channels.

Custom Web Design

We design bespoke, responsive user interfaces from scratch in Figma—never relying on off-the-shelf templates or generic themes.

Our team develops scalable design systems, typography hierarchies, and mobile-first layouts tested across modern devices to deliver seamless user experiences for Toronto consumers and B2B buyers.

Responsive

Developing a website that is responsive is no longer a new requirement, its mandatory. We use industry standard tools and best practices to incorporate framework and scaffolding to ensure your website responds on the many different screen widths across many different mobile and tablet devices.

Gone are the days of a “mobile only” website. We will design your site for desktop, mobile, tablet, portrait and landscape viewing. And it will be beautiful!

Strategy & UX Planning

Every high-performing project starts with structured discovery. We run stakeholder workshops, competitor audits, user persona mapping, and conversion architecture before designing.

We build low-fidelity Figma wireframes and conversion pathways tailored to Toronto buyer journeys, ensuring your sitemap and content structure align with organic search and lead generation goals.

Custom WordPress Development

Shift8 specializes in lightweight, enterprise WordPress engineering. We build handcrafted themes and custom Gutenberg blocks with zero bloated page builders (no Elementor or Divi).

Our code follows modern PHP standards, strict security hardening, and clean API integrations with platforms like Salesforce, HubSpot, and custom REST endpoints.