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Why using Flash media on your site is bad


I realize that its 2013 and the flash media debate is pretty much a peripheral debate at this point. Being in the web design industry, it is still a common occurrence to be presented with a job or project that requires migrating a corporate website away from the dependance of static flash media.

There’s a few things to consider when thinking about the negative impact flash can have on your site, all of which I would consider to be equally relevant :


In the last 10-15 years, the number of different devices that have connected to the internet has grown exponentially. One of the largest directions the mobile device and mobile operating system development has taken is to strip out any support for flash media on the mobile platform in general.

This can be typically justified by the additional processing power that is required to render and interact with Flash media. With mobile devices scraping every last drop of battery power to competitively offer the longest battery life possible, it was a no brainier to strip out support for flash media.

As a result, many websites with flash media will not render properly or at all on mobile and tablet devices. Your cutting out a large portion of potential traffic if you are a heavy flash website.

Search Engine Optimization

Google cannot pry into a compiled flash binary to determine the content and index it as such. This is a huge loss to websites that want their products , company announcements or any other content to be indexed by google to help drive more traffic to their sites.

As a result, even linking to specific pages or sub pages within a flash binary is practically impossible. You might as well cutting out the liklihood of sharing on social media as well.

Closing your entire site to a compiled binary is just not the way things have been going with the internet. Keeping your site open, easily indexed and easy to navigate will not only keep your end-users happy, but will keep all the indexing services like Google and Bing very happy with your site!

At Shift8, we cater to all sorts of businesses in and around Toronto from small, medium, large and enterprise projects. We are comfortable adapting to your existing processes and try our best to compliment communication and collaboration to the point where every step of the way is as efficient as possible.

Our projects are typically broken into 5 or 6 key “milestones” which focus heavily on the design collaboration in the early stages. We mock-up any interactive or unique page within your new website so that you get a clear picture of exactly how your design vision will be translated into a functional website.

Using tools like Basecamp and Redpen, we try to make the process simple yet fun and effective. We will revise your vision as many times as necessary until you are 100% happy, before moving to the functional, content integration and development phases of the project.

For the projects that are more development heavy, we make sure a considerable amount of effort is spent in the preliminary stages of project planning. We strongly believe that full transparency with a project development plan ensures that expectations are met on both sides between us and the client. We want to ensure that the project is broken into intelligent phases with accurate budgetary and timeline breakdowns.

Approved design mock-ups get translated into a browse-ready project site where we revise again and again until you are satisfied. Client satisfaction is our lifeblood and main motivation. We aren’t happy until you are.

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