Irwin Toy

Irwin Toy has been in the business of distributing and manufacturing toys in Toronto since 1926. We have had the opportunity to create the first ever website for the toy company.

Irwin Toy approached us to create a website to showcase their newest brands and products. We were excited to work with a renowned Canadian brand, and our team had a grown-up playing with Irwin toys.

We wanted to design and develop a website with a playful colour palette and typeface. However, as a balance, the website’s design needed to be modern and sophisticated with a slick and easy-to-navigate user interface.

The client needed to be able to update and make changes to the website in the future. For instance, when Irwin introduces a brand and wants to be able to distribute it globally, their clients will have all of the information about this brand by simply visiting their website

Custom Illustration

Irwin wanted us to create a custom illustration of their manufacturing building that used to be located in Liberty Village. This building is now the Toy Factory lofts. We created a whimsical scene, with a blue sky and white fluffy clouds and the Toronto skyline in the background.

This illustration is featured on the homepage of the website in a prominent way. The intention is to engage the end-user immediately by captivating them and driving them down the page to see the featured showcased products. The client was extremely pleased with the illustration.

Web design in Toronto


Shift8 provides high quality Web Design services to businesses in and around Toronto. We strive to provide a complete end-to-end design service to satisfy your unique web design needs and requirements.

We will be there every step of the way from the initial planning phase, to wireframe and mockups, to the project deployment and management until the completion and launch of your project including post launch maintenance and revisions.

Toronto responsive web design


Developing a website that is responsive is no longer a new requirement, its mandatory. We use industry standard tools and best practices to incorporate framework and scaffolding to ensure your website responds on the many different screen widths across many different mobile and tablet devices.

Gone are the days of a “mobile only” website. We will design your site for desktop, mobile, tablet, portrait and landscape viewing. And it will be beautiful!

At Shift8, we cater to all sorts of businesses in and around Toronto from small, medium, large and enterprise projects. We are comfortable adapting to your existing processes and try our best to compliment communication and collaboration to the point where every step of the way is as efficient as possible.

Our projects are typically broken into 5 or 6 key “milestones” which focus heavily on the design collaboration in the early stages. We mock-up any interactive or unique page within your new website so that you get a clear picture of exactly how your design vision will be translated into a functional website.

Using tools like Basecamp and Redpen, we try to make the process simple yet fun and effective. We will revise your vision as many times as necessary until you are 100% happy, before moving to the functional, content integration and development phases of the project.

For the projects that are more development heavy, we make sure a considerable amount of effort is spent in the preliminary stages of project planning. We strongly believe that full transparency with a project development plan ensures that expectations are met on both sides between us and the client. We want to ensure that the project is broken into intelligent phases with accurate budgetary and timeline breakdowns.

Approved design mock-ups get translated into a browse-ready project site where we revise again and again until you are satisfied. Client satisfaction is our lifeblood and main motivation. We aren’t happy until you are.

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